FastFood Facebook Hungry Jacks2.sav
Jye Sheavils · Figshare · 2021
This data set was used for my honours thesis and as part of my journal article submission. This data set records observatiions of advertising posted by Hungry Jacks to Facebook during the 1st July to the 31st July 2019. The advertisments were assigned coded in relation to two catagories; being user enagement and creative advertising strategy.