Responsive website based on QR Code as a promotion strategy for the Gastronomic fair
Yolanda Marysol Escorza-Sánchez · Revista de Tecnologías de la Información y Comunicaciones · 2023
The project develops a web application that uses QR codes, thereby promoting regional dishes during Santiago de Anaya´s fair and attracting more visitors. It relies on Scrum methodology for the verification of the hypothesis, the quantitative research methodology of correlational type and the Chi square statistical method were used. The results obtained show the following: first, a responsive web application that can be accessed by reading a QR code via a smart mobile phone; secondly, it was statistically proven that there is a significant relationship between the use of QR codes and the promotion of the dishes of the gastronomic fair of Santiago de Anaya. The contribution is, the web application that promotes and disseminates the regional dishes of the gastronomic sample, with the aim of inviting more people to learn about the experience of this event; Taking advantage of the portability and lightness offered by smart mobile devices, the visitor needs a simple way to access information while moving from one side of the gastronomic fair to the other.