Enhancing User Experience in E-commerce through Augmented Reality and Virtual Reality
International Research Journal of Modernization in Engineering Technology and Science · 2024
The abstract underscores the significance of user experience (UX) in eCommerce and investigates the role of Augmented Reality (AR) and Virtual Reality (VR) technologies in enhancing it.Through a comprehensive review of literature, case studies, and industry insights, the study examines how AR/VR impacts eCommerce user experience, addressing challenges, opportunities, and future directions.Key findings indicate that AR/VR improves user engagement, conversion rates, and brand differentiation by offering immersive experiences like virtual try-ons and personalized recommendations.Despite challenges, such as technical limitations and user acceptance issues, the potential benefits of AR/VR in eCommerce are substantial.The abstract concludes by advocating for the adoption of AR/VR technologies in eCommerce to remain competitive and offers recommendations for effective integration.