Harmonizing AI and Human Interaction
Asheetu Bhatia Sarin, Shivangi Sharma · Advances in marketing, customer relationship management, and e-services book series · 2024
In this era of data-driven decision-making, artificial intelligence (AI) has emerged as the cornerstone of modern marketing strategies. With the help of AI, marketers can process a huge amount of data, carry out individualized sales, and fulfill customer expectations. In modern marketing, AI (artificial intelligence) plays a significant role in enhancing customer experiences, optimizing marketing strategies, and streamlining various processes. However, harmonizing AI with human interaction is crucial for a successful marketing approach. In this chapter, the authors have reviewed the whole concept of using artificial intelligence in marketing. It provides comprehensive details of the benefits of implementing AI in marketing, how AI is reshaping marketing, and the need for AI in marketing which is illustrated with real-world examples from different businesses. The chapter highlights the significance of AI integration with human interaction in modern marketing, the challenges, and potential implications.