Consumer Attitudes Towards AI in Hospitality- A Study on Emerging Applications
SURBHI AGGARWAL -, Chetna Sharma -, Vasu Nigam -, SANJOY ROY - · International Journal For Multidisciplinary Research · 2024
The research paper is titled “Consumer Attitudes Towards AI in the Hospitality Industry: A Case Study of Puke Applications”. We explore the evolution of customer behavior in response to the introduction of new artificial intelligence (AI) applications in the hospitality industry. As AI continues to revolutionize service delivery, this research focuses on examining and understanding consumer perceptions and acceptance or rejection of new AI technologies. Using a robust research design based on observations and surveys, the paper aims to provide comprehensive information on consumer attitudes, preferences, and concerns, and provide valuable insight into the company aiming to improve the integration of AI into hospitality services. This study makes a significant contribution to the literature by clarifying the complex relationship between customers and new AI applications in the dynamic hotel sector.