Augmented Reality-Based Product Video Promotion Application: A Framework and Implementation
Nilesh Shrivastaw · International Journal for Research in Applied Science and Engineering Technology · 2024
Abstract: Augmented Reality (AR) technology has gained significant attention in recent years due to its potential to enhance user experiences across various domains. In the realm of marketing and promotion, AR presents a promising avenue for engaging consumers in immersive product experiences. This paper proposes a framework and implementation of a product video promotion application leveraging augmented reality technology. The application aims to revolutionize traditional product promotion strategies by providing users with interactive and immersive experiences through AR-enhanced product videos. The proposed system integrates computer vision, 3D modelling, and AR rendering techniques to overlay virtual product information seamlessly onto the real-world environment captured through a smartphone or tablet camera. Additionally, the application incorporates features such as real-time product visualization, interactive product demonstrations, and social sharing functionalities to enhance user engagement and promote viral marketing. Through a comprehensive review of related works and the presentation of our framework and implementation details, this paper contributes to the growing body of research on ARbased marketing solutions and provides insights into the potential of AR technology for transforming product promotion strategies.