Detecting deepfakes: how can we ensure that generative AI is used for good?
Siwei Lyu · Futurum Careers · 2024
ow would you feel if you were scrolling through Instagram or TikTok and came across a video of yourself that you had not created or were even aware of?What if the video showed you doing something you would never do or saying something that you disagree with?In March 2022, just a month after Russia launched its invasion of Ukraine, a video was released showing the Ukrainian president, Volodymir Zelensky, calling for his troops to surrender.Upon closer inspection, the video was quickly identified as a deepfake, a piece of media modified with generative AI models and designed to trick the viewer.The field of generative artificial intelligence (AI) is advancing at an astronomical pace.As a result, deepfakes -manipulated pieces of media using generative AI technology and designed to trick their viewers -are becoming more convincing, prevalent and problematic.Professor Siwei Lyu, based at University at Buffalo, The State University of New York in the US, is determined to halt the advance of deepfake media and ensure that generative AI