Robotics in product development and business marketing
Harikumar Pallathadka, D. Sudhir Babu, Bharti Kapur, Shrikrishna Dhale, Bhasker Pant · AIP conference proceedings · 2024
Robotics involve programmable machine, which physically interacts with global context and is potentially capable of properly carrying out a complex form of series of actions and activities in autonomous or semi-autonomous manner.This research focuses on understanding role of robotics in terms of product development as well as proper business marketing.It involves proper review of literature through understanding robotics as a source of open-source development and proper convergence of disparate form of technologies.It also focuses on mobile computing that helps immensely in marketing and assures rapid advances in business performance.This research investigates problems associated with robotics usage, finds out ways in which robotics helps in proper development as well as marketing attributes, and reaches to a wider consumer target in the bigger terms.Hypothesis brings out a positive connectivity between marketing and product development and usage of robotics such as sensors in businesses in present marketing environment.Methods used in this research involve descriptive study design with a purposive form of sampling assuring suitable research outcomes in this context.Sample size includes aligning relevant articles and journals along with company reports as well as texts and databases (government) for bringing out ways of robotics usage in terms of proper form of product establishment as well as marketing attributes within the present organisational standards.Results of the research bring out proper description of use of robotics such as sensors, rapid prototyping for assuring better product and marketing development.It implies a positive impact on business competitive advantage and overall performance.