A Study on Customer Satisfaction of Royal Enfield with Special Reference to Coimbatore City
Sharmeeni Murugan, N Devayani, S Elangovan · INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT · 2024
“In this study, we aim to explore and analyze the factors influencing customer satisfaction towardsRoyal Enfield motorcycles. Through surveys and interviews, we will examine aspects such as product quality, after-sales service, brand image, and overall customer experience. The findings will provide valuable insights for Royal Enfield to enhance customer satisfaction and loyalty.”