Search under Uncertainty: Cognitive Biases and Heuristics - Tutorial on Modeling Search Interaction using Behavioral Economics
Leif A. Azzopardi, Jiqun Liu · 2024
Modeling how people interact with search interfaces is core to the field of Interactive Information Retrieval. While various models have been proposed ranging from conceptual (e.g., Belkin’s ASK[12], Berry picking[11], Everyday-life information seeking, etc.) to theoretical (e.g., Information foraging theory[50], Economic theory[4], etc.), more recently there has been a body of working explore how people’s biases and the heuristics that they take influence how they search. This has led to the development of new models of the search process drawing upon Behavioural Economics and Psychology. This half day tutorial will provide a starting point for researchers seeking to learn more about information searching under uncertainty. The tutorial will be structured into two parts. First, we will provide an introduction of the biases and heuristics program put forward by Tversky and Kahneman [59] which assumes that people are not always rational. The second part of the tutorial will provide an overview of the types and space of biases in search [6, 42], before doing a deep dive into several specific examples and the impact of biases on different types of decisions (e.g., health/medical, financial etc.). The tutorial will wrap up with a discussion of some of the practical implication for how we can better design and evaluate IR systems in the light of cognitive biases.