PERSONALIZED MEDICINE AS TREND IN PHARMACEUTICAL INDUSTRY
Marija Dimitrovska · MEDIS – International Journal of Medical Sciences and Research · 2024
Personalized medicine is indeed a significant trend in the pharmaceutical industry, revolutionizing the way treatments are developed and administered. It is an innovative perspective that ultimately magnifies the quality of healthcare and creates multiple opportunities in transforming the prospects of medicine development, clinical trials, and patient care. Genomics and data analytics are essential in advancing personalized medicine. The challenges in implementing personalized medicine are numerous, yet the opportunities to remodel healthcare are immense. The perspectives of personalized medicine in the pharmaceutical industry are encouraging, with great potential to inspire innovation and establish transformation od drug development.