Data Management Framework for Metaverse
Phatthita Thitiphiromlarp, Worapol Alex Pongpech · 2023
The utilization of data is essential in driving competitive differentiation and facilitating business transformation. Novel forms of transactions will become feasible as the development of metaverse technology and adoption evolves. Businesses can gain a competitive advantage by leveraging the vast quantities of data that will enable the enrichment of data on several aspects such as customer behavior. The main contributions of the paper are to establish the breadth of the data management conceptual framework to manage metaverse data assets, to guide the "Metaverse Literacy" or the recommended knowledge topics that different teams within the organization should understand to evaluate opportunities, feasibilities, and threats, and to provide consideration points in case of the metaverse application to the businesses. This study is intended to serve as a basis for future research and practice, particularly in the area of the metaverse data management framework.