A Power Grid Business Marketing Data Mining Method Based on Customer-Side Flexible Load Resource Interaction
Rundan Zhan, Wenyu Cheng, Yuan Yao, Minzhe Wang, Shujuan Yang, Jiaxing Wu · 2023
In order to improve the efficiency of power mar-keting, reduce operating costs, and improve user satisfaction. Based on the premise that customer-side flexible load resources participate in power marketing services, this paper constructs the framework of power marketing intelligent interactive service system. Firstly, the essential connotation of customer-side flexible load resources participating in power marketing is introduced. Secondly, the top-level design logic of the framework of electric power marketing intelligent interactive service system is intro-duced. Thirdly, the construction method of intelligent service system framework is given. Finally, the constructed intelligent service system framework is applied in the electric power marketing business of Liaoning Province. The application results show that the intelligent interactive service framework of power marketing considering the flexible load resources on the customer side can effectively improve the efficiency of marketing business and improve customer satisfaction.