How Blockchain and Artificial Intelligence are Changing SME Marketing Strategies
Amiri Mdoe, Amitabh Mishra, Md. Motahar Hossain · 2023
The research investigation aimed at analyzing the usages of blockchain technologies and artificial intelligence into SME marketing practices. The study was conducted by collecting primary data from Tanzanian SME owners-managers. Five point likert-scales were used to collect the responses from the respondents and PLS4 was used to create the conceptual model of the research as well as to test the hypotheses. The study result revealed that the use of artificial intelligence and blockchain technologies have a significant influence SME marketing in the study area. Additionally, facilitating environment play an important role in this connection. Further, the study recommended various initiatives to integrate artificial intelligence and blockchain technologies into SME marketing practices. By carefully considering these recommendations and tailoring them to the SME's unique needs, every entrepreneur can successfully harness the power of AI and Blockchain to elevate the marketing efforts, enhance customer experiences, and drive business growth.