EXPLORING THE FOUNDATIONS OF THE DIGITAL ECONOMY: AN IN-DEPTH OVERVIEW
Iryna Mihus, Sandeep Kumar Gupta · 2023
This scientific review provides a comprehensive analysis of the evolution of digital technologies from the years 2000 to 2024. Spanning two decades, the study synthesizes findings from a multitude of scholarly articles, encompassing empirical studies, theoretical frameworks, and technological advancements. The review is organized into distinct eras reflecting key themes: the Internet Revolution and Web 2.0 (2000-2010), the Mobile Technology Boom (2010-2015), the era of Big Data and Analytics (2010-2015), the Rise of Artificial Intelligence (2015-present), and the Emergence of Blockchain and Decentralization (2015-present). The purpose of the research is to study the main stages of the evolution of digital technologies and the main trends of the development of the digital economy. The research methodology consisted in the use of methods of analysis and synthesis to study the main stages of the evolution of digital technologies; method of systematization to identify the main trends of the development of the digital economy; forecasting method for determining the main prospects for the development of the digital economy. The research is structured to highlight key themes and developments within distinct time frames, encompassing the maturation of e-commerce platforms, the emergence of new business models, and the dynamic interaction between technology and consumer behavior. Detailed analyses of the obtained results shed light on the transformative impact of e-commerce on traditional business practices and the evolution of innovative online business models. The obtained results from these studies are discussed in detail, highlighting transformative trends, critical insights, and anticipated future directions.