A Product and Service Design Framework for Autonomous Vehicle: Identifying and Systematizing User Needs via Graph-Based Social Media Analysis and Activity Theory
Sohhyung Park, Byeolyi Yoon, Sungzoon Cho, Myung Hwan Yun, Chul Chung, Chungrae Kim, Seok-Jun Lee, Seungman Kim · 2023
Autonomous vehicles allow drivers free time during trips. Car manufacturers face challenges to come up with products and services attractive to them. First, their needs and wants have to be identified. Second, those that are practically implemented have to be determined in various levels of autonomous driving. Finally, product and service requirements have to be specified. We propose a product and service design framework which identifies future user needs with social media analysis utilizing keyword co-occurrence graph and provides systematical structure of use context based on activity theory. We conducted a case study utilizing Korean social media data, focusing on the main theme of “Travel,” to evaluate the effectiveness of our framework. This comprehensive framework provides a valuable tool for car manufacturers and researchers in designing autonomous driving products and services that align with evolving user needs and preferences, ultimately contributing to the advancement and adoption of autonomous transportation system.