The Use of AR Technology in Retail Promotion: an Empirical Study of Innovative Forms and Customer Interaction
Jialun Li, Lang Xu, Zhigeng Pan · 2023
In recent years, virtual reality (VR) and augmented reality (AR) technologies have been widely used in many fields such as education and healthcare. Compared to traditional retail stores, the existing shopping experience has obvious shortcomings in terms of immersion and interactivity. This study proposes a smart retail store program design based on the Unity platform, which aims to enhance consumers’ shopping experience by displaying product information and conducting virtual sales. Applying this design, consumers will be able to obtain end-to-end shopping services in a virtual shopping environment, combined with a real context. This report details the design process and technical details. The results show that the AR intelligent retail solution provides an intelligent reference for the retail industry, helping to optimize the customer experience and provide more refined services.