Concept Tailor: A Tool for Iteratively Designing Service Concepts Using Storyboards
Koki Kusano, Takehiko Ohno · NTT technical review · 2015
To develop services that are attractive to users, it is important to refine the service design iteratively by obtaining evaluations of the service from users from the earliest stages.NTT Service Evolution Laboratories has developed Concept Tailor, which supports iterative design and applies a rule that divides service concepts into four stages.This article introduces the process of realizing a service concept using this tool.