X‐reality Film Innovation Circle framework and future directions
Mariana Berga Rodrigues, Sandra María Correia Loureiro · Creativity and Innovation Management · 2024
The application of X‐reality (XR) technologies is reshaping the business landscape and redefining the film production process and the role of the audience in films. This study presents a bibliometric and content analysis of 131 academic articles to explore the development and research trends of XR in the film industry. We identify five core themes within the topic: (1) technical considerations, (2) narrative considerations, (3) presence, (4) audience responses and (5) ethical considerations. Based on the identified themes, we provide insights into the intellectual structure of this developing and interdisciplinary topic and propose the framework called the XR Film Innovation Circle (XR‐FIC). The study concludes by identifying the current research gaps and suggesting future directions, further emphasizing the rationales behind the suggested directions.