Effectiveness of Modes of Radio Broadcasting in Gain and Retention of Knowledge About Child Care Message
J. K. Verma · International Journal for Research in Applied Science and Engineering Technology · 2024
Abstract: India is dominantly a country of villages. There is a great necessity for transmitting latest scientific knowledge about agriculture and related fields among the farming communities. Today we have many problems- high rate of illiteracy, accelerating population growth which eats into any gain that educational expansion may bring, increasing pressures on admissions at all stages, explosion in knowledge necessitating change and review of curricula and teaching method, urban – rural imbalance, wastage in education need for raising standards and the criterion of an environment favourable to social change and capable of softening its harsher incidences. The mass media are supremly adapted to adult education. Radio is the transmission and reception of signals by means of electric waves without the use of connection wires. Therefore, this study was undertaken with a view to find out relative effectiveness of three mode of presentation