When AI Meets Influence
Shweta Saini, Abdul Hafaz Ngah, Seema Sahai, Rohit Bansal · Advances in business information systems and analytics book series · 2024
Marketing through social media influencers has emerged as a powerful strategy for brands to connect with their target audiences, by leveraging the credibility and reach of influential individuals. Recently, one of the new AI-tools has revolutionized human-computer interactions by offering personalized and engaging conversational experiences. By combining influencer marketing and ChatGPT, brands can tap into the influencer's existing audience and leverage their authenticity and expertise. This chapter explores the integration of influencer marketing with ChatGPT by identifying the benefits and limitations of it. To collect data, various secondary sources were used such as websites, reports, and journals through various sources like google scholar etc. Findings revealed that influencer marketing with ChatGPT is an innovative synergistic approach that enhances user engagement and facilitates a more seamless and personalised interaction between users and AI.