Public opinion analytics with social media
Kokil Jaidka · Edward Elgar Publishing eBooks · 2024
In the past two decades, the measurement and analysis of social media behaviors have become increasingly essential for understanding public opinion. Citizens are increasingly likely to use social media platforms to access political information, participate in civic and political protests or movements, and express their political opinions. These proclivities have corresponded with surging interest among political analysts and academics in forecasting political events based on how citizens behave and what they discuss on social media. This chapter first examines computational approaches for public opinion mining from social media data. Secondly, it engages with the theoretical and methodological issues that researchers face. Finally, it identifies directions for future research.