Audience Personas
Angie Hendershot, Lisa Loewen, Charles Marsh, David W. Guth, Bonnie Poovey Short · 2024
Having an audience of “everyone” increases your chances of reaching no one . You conduct extensive audience research for the strategic message planner so you can better segment your audience into narrower targeted groups. While that research is essential to understanding your target audience, it can be easy to get lost in the data. And even a narrowly defined audience can still include a wide variety of people. “Male millennial young professionals who aren&s;t married and live in urban areas” can include introverted video gamers, exercise enthusiasts, pet lovers, part-time graduate students, avid DIYers and more. A generic messaging approach to this wide array of lifestyles and interests would likely be ineffective.