A Theoretical Model for Understanding the Relationship between Economic Intelligence and Artificial Intelligence* : *Exploring Connections for Decision-Making in Financial Organisation
Hind Bourass, Outmane Soussi Noufail · 2023
This research work has attempted to trace the relationship between economic intelligence (EI) and artificial intelligence (AI) by applying an epistemological approach based on the theoretical model known as action research (AR). Using the action-research paradigm, it would be possible to conduct empirical studies based on questionnaires involving researchers, business intelligence practitioners and AI experts. This study could aim to understand how AI can be used to strengthen the capabilities of the economic intelligence system and improve strategic decision-making within financial organizations.