Using Pattern Analysis and Machine Learning to Categorise users of Online Directories based on their Surfing Habits

S. Athinarayanan, M. Robinson Joel, Shaik Jumlesha, K. Susmitha, Limgamgunta Charitha · 2023

The major goal is to group users together, including in student organizations. Assume that the notion is required to cluster consumers in educational institutions. A cluster of websites or web pages organized by user interest makes up an online use directory. Web mining is the process of using strategies to extract websites from the web proxy log file. We are employing the Apriori Algorithm and the Fuzzy Clustering technique for it. Typically, data cleaning, a preprocessing step, is followed by aggregation of the data after cleanliness in web use mining. We do a pattern analysis following the data's classification. The outcomes of the studies are contrasted with another intriguing technique that is made public. In comparison to other efforts, the outcomes produced by the suggested system exhibit better performance. The technique we utilised, called WDUM or web directories user mining, produces better results than earlier techniques. We compare user growth and penetration performance to the threshold values. Thus, after preprocessing, the log files are retrieved, and the Apriori Algorithm and fuzzy logic classification are applied. These outcomes demonstrate the greatest methods for capturing user interest. Finally, the projected user clicked the prediction findings using machine learning techniques.

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