Utility or pleasure? A perspective on the human-computer interactive function of wearables in the Metaverse
Xi Chen · Atlantis Highlights in Computer Sciences/Atlantis highlights in computer sciences · 2023
This study explores consumer preferences in the Metaverse, focusing on wearables at the crossroads of human-computer interaction and consumer behavior.It investigates the balance between utilitarian and hedonistic preferences, influenced by rational and irrational factors such as psychological, emotional, and societal dynamics.By merging economic models with empirical observations, this paper sheds light on the ongoing debate about utility versus pleasure in consumer decision-making and offers insights into effective Metaverse marketing strategies.The findings reveal the dynamic nature of consumer preferences and suggest avenues for optimizing the design and marketing of wearables in the Metaverse to cater to diverse consumer needs across varied demographics and market segments.