Online Fitting Room: A Mobile Shopping Application using Augmented Reality (AR) Technology

Shrouk Elsawaf, Aziz M. Barbar · 2023

Shopping clothes online inevitably involves a bit of guesswork from customers as they cannot see how the item will look on their bodies, which can lead to unsatisfied customers and company loss through increased return rates. However, implementing an Augmented Reality: AR online fitting room mobile application will have a huge impact on how customers buy clothes online. AR makes it possible to see virtual clothes not only in your actual environment but also on your own body even with the knowledge of your fitting measurements, it’s still challenging to envision how it will look on your body beyond a simple eyeball test. Implementing this application would provide comfortability and save shoppers time and money as they will be able to shop and try clothes online without driving to the actual stores in the congested streets.

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