Agile Development of JR East App Designed to Enhance Customer Service Quality
Takashi Ogawa, Takayuki Matsumoto · NTT technical review · 2016
East Japan Railway Company (JR East) is a leader in the country's railway industry and provides passenger railway services in the Kanto, Koshinetsu, and Tohoku regions.It is also engaged in a wide variety of related business activities.In March 2014, as part of the initiative to utilize information and communication technology included in its New Management Vision formulated in 2012, JR East released JR East App, its official smartphone application.This article gives an overview of that application and describes the agile development adopted by NTT Software in creating it.