Let It Rain
Barak Engel · 2023
This chapter, uniquely in security, focuses on the relationship between security and sales. It illustrates how to make such a relationship productive, and how a business enabler CISO can engage with their company’s sales and marketing departments in a way that can contribute to the bottom line, support customer acquisition and retention, and enhance market positioning. And it suggests that in doing so, a CISO will dramatically enhance their own value and position within their organization. The second edition chapter (3.2—Fear Mongering) is a special contribution chapter from Todd Jacobs, a global expert on application and operations security, who regularly advises fortune-500 boards. He explores fear mongering in the security solution space, and the critical value of having the right security story in every security interaction.