Shockvertising, Malware, and a Lack of Accountability: Exploring Consumer Risks of Virtual Reality Advertisements and Marketing Experiences
Abraham Hani Mhaidli, Shwetha Rajaram, Selin Fidan, Gina Herakovic, Florian Schaub · IEEE Security & Privacy · 2023
Companies increasingly use virtual reality (VR) for advertising. This begs the question, What risks does VR advertising pose for consumers? We analyze VR marketing experiences to identify risks and discuss opportunities to address those and future risks in VR advertising.