Research on the Design of VR Video in Advertising and the Problems It Faces
Yining Yang · Lecture Notes in Education Psychology and Public Media · 2023
At present the development of VR video in advertising has been changing, VR technology provides a lot of new creative and interactive ways for advertising.VR advertising is also a hotspot of current research, which has been applied in many fields, and it has a very good prospect for development in the future. Since there is less literature in the research direction of virtual reality advertising, the discussion and research on this aspect of the application of VR video in advertising is carried out. This paper discusses and analyses several aspects of VR advertisement product demonstration, brand narration and advertisement comparison, at the same time, through the comparison and analysis of VR advertisement and traditional advertisement to understand the advantages and disadvantages of VR video at present, and analyses the problems encountered in the four aspects of virtual reality video in terms of technology, cost, experience sense and limitations. Finally, this paper gives an outlook on the hot spots and development prospects of this research topic.