A Study on the Influence of Big Data-based Quality on Satisfaction and Repurchase Intention
Journal of System and Management Sciences · 2022
Aviation industry is not only a labor-intensive key industry that creates high added value, but also a technology-intensive industry that includes high-tech technology.It is necessary to actively introduce fourth industrial revolution technologies such as big data and artificial intelligence.Through the introduction of big data technology, which is the core of the fourth industrial revolution technology, aviation industry will be able to analyze and organize customer's tastes and provide customized services.Through this way, the industry can satisfy customer satisfaction, thereby enhancing competitiveness and efficient aviation work.In addition, information produced in each sector such as aircraft maintenance, safety, and navigation can be analyzed with big data technology to predict and maintain, and efficient use of fuel and aviation route can be optimized.However, the level of domestic aviation industry is insufficient compared to overseas aviation industry, and it is time to prepare preemptive and active countermeasures for domestic airlines to create future growth engine and improve productivity through the use of big data, as well as through mid-to long-term strategies to cope with changes in industrial paradigm.In addition, in the modern society where a huge amount of information is studded every day due to the activation of social networks, even tourism industry is also interested in big data analysis to process large-scaled data and extract information.A lot of studies dealing with this subject is proceeding in the level of nation and academia.However, the utilization of big data is still low, and the discussion applied to the aviation service field is insufficient.Therefore, this study aims to conduct more dense research on the effects of big data-based services on the development of domestic aviation industry, corporate image enhancement and repurchase intention.In order to meet the purpose of this study, the theoretical basis of big data technology, aviation service, service quality, satisfaction, and repurchase intention is pursued through domestic and foreign literature and previous studies.And based on theoretical basis, research model and research hypothesis are set up and verified through empirical research.The empirical study conducted a survey on those who received big data-based aviation services provided by domestic airports and airlines.The collected questionnaire