A Study on the Productivity Improvement of PropTech Forum Construction Company in Korea
Journal of Logistics Informatics and Service Science · 2023
Currently, in the domestic construction market, several companies are actively investing in the proptech sector to develop real estate development and high-tech technology, and the domestic proptech sector is continuously growing.However, the construction market is still dominated by sales projects that rely on short-term finance, and there is a lack of discussion between the government and companies on ways to improve productivity.In addition, productivity improvement, operation, and management are vulnerable due to reckless investment focused only on profitability of small companies, and there are significant differences in productivity, operational efficiency, and size among domestic companies.This study aims to study the operational status and productivity improvement measures of domestic proptech construction companies.Therefore, among domestic construction companies, construction companies belonging to the Korea PropTech Forum were selected as analysis targets and an analysis of corporate productivity was conducted.As an analysis method, the Malmquist productivity index analysis, which can analyze changes in productivity and efficiency over a specific period through various outputs, was used.As variables used in the analysis, capital and number of employees was derived from input factors, assets, operating income, and net income were derived from output factors.Through the Mamquist productivity index analysis, trend analysis was conducted according to time point changes, and the degree of change in productivity between different time points was compared and analyzed.Results show that productivity improved due to the overall increase in MPI by year, but the index of flows such as MPI during the entire period was different by period.This means that the factors affecting productivity improvement have changed by period, sensitively reacting to external factors such as the construction industry or the COVID-19 situation.This study is significant because it identifies changes in the productivity index of proptech construction companies and suggests efficient operation of companies and ways to improve productivity.