An Exploration of Sales Policy Management Models in the Era of the Internet of Things (IoT)
Lei Shi · Information Systems and Economics · 2023
The eruption of the Internet of Things (IoT) heralds a transformative era in sales policy management, intertwining technological innovation with strategic adaptation. This review elucidates the trajectory of sales policies amidst the burgeoning IoT era, delineating the implications, strategies, and challenges emergent in this digital epoch. Through a meticulous exploration of traditional versus IoT-driven sales policy management models, and tangible insights derived from diverse case studies across B2C and B2B models, this review sheds light on the tangible and potential implications of IoT within sales and marketing realms. Further, it prognosticates future trends, forecasting the integration of emerging technologies like AI and Blockchain within IoT-driven sales policies, and anticipates the ensuing challenges and solutions pertinent to data security, privacy, and organizational adaptation. Conclusively, the synthesis of IoT within sales policy management envisages a future that is not only technologically advanced but also strategically and ethically nuanced, demanding a harmonization of technology, strategy, and ethics as organizations navigate through the interconnected digital terrains of the future.