A Study of the Spread of Virtual YouTubers according to the Popularization of Virtual Production Technology

서울예술대학교 디지털아트 전공 교수, Mi You · Han-guk yeongsang hakoe nonmunjip/Han'gug yeongsang haghoe nonmunjib · 2023

Virtual production technology has emerged as a significant alternative in film production, overcoming the limitations of linear pipelines and enabling real-time adjustments and collaborations on the set while reducing uncertainty. The non-linear workflow of virtual production is made possible by the advantages inherent in game engines. These engines provide real-time feedback, facilitate rapid iteration and experimentation, and transform the production process into an agile methodology. This technology extends its influence beyond the realm of filmmaking, and interestingly there are technological similarities found in the field of virtual YouTubers (VTubers). Virtual production technology can be classified into three main types: performance capture, real-time hybrid, and the live LED wall types. Among these, VTubers predominantly leverage performance capture virtual production, capturing character movements and utilizing game engines to construct virtual environments. To achieve mainstream adoption of virtual YouTuber activities, it is crucial to bridge the technological gap and actively embrace virtual production techniques. Popularization of technology typically involves overcoming what is known as the "chasm," a transitional phase. To vault over this chasm, improving technological accessibility has become paramount. With increasing competition in the 3D software industry, software companies are quietly engaged in a battle to enhance user accessibility. Looking ahead, advancements in virtual production technology and increased accessibility are expected to create an environment where both individuals and businesses can readily participate in virtual YouTuber activities. This development is poised to have a positive impact on the entire YouTuber ecosystem.

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