Blockchain and Customer Experience
Alhassan Fatawu, Stanley Cowther, Sussana Antwi-Boasiako, Alamu Elizabeth Kehinde, Amodaah Deborah Apusiyine · Advances in marketing, customer relationship management, and e-services book series · 2023
Technological entrepreneurship has considerably aided the commercialization of internet technology by transferring it to the web; internet technology has changed traditional buying practices. The idea of blockchain technology was created when digital signatures were first used in the 1990s to confirm that signed documents had not been altered. The chapter comes to a conclusion by emphasizing the crucial role that blockchains serve in maintaining a safe and decentralized record of transactions. The innovation of a blockchain resides in its capacity to establish trust without the involvement of a reliable third party and to ensure the safety and integrity of a record of data.