Security enhanced collaborative business model approach using blockchain and IoT
S. Revathy, S. Sathya Priya · International Journal of Business Innovation and Research · 2023
Internet of things (IoT) is a popular technology used for various business use cases and it has the potential to speed up the shared economy in the business sector. The intensification of technology in business applications is a boon to business stakeholders nevertheless storing business and customer information in a centralised server, maintaining integrity of data stored and managing identity of the legitimate users are all still posing serious threats to the deployment of technology in the business field with higher data breach cost. These vulnerabilities make the business owners dither in collaborating with their business though it increases profit. The proposed security enhanced collaborative business model (CBM) approach using Ethereum blockchain over IoT aims to allow business owners to collaborate in their business by ensuring trust and integrity with low deployment cost and build brand for their products in the market that is valued by the customers.