SMP Challenge: An Overview and Analysis of Social Media Prediction Challenge

Bo Wu, Peiye Liu, Wen-Huang Cheng, Bei Liu, Zhaoyang Zeng, Jia Wang, Qiushi Huang, Jiebo Luo · 2023

Social Media Popularity Prediction (SMPP) is a crucial task that involves automatically predicting future popularity values of online posts, leveraging vast amounts of multimodal data available on social media platforms. Studying and investigating social media popularity becomes central to various online applications and requires novel methods of comprehensive analysis, multimodal comprehension, and accurate prediction.

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