Value Creation Through Digital Content: Social Value
Jasmiina Milne · 2023
This chapter centres on the role that social value plays in content marketing practice. Readers will learn about the importance of online communities and their impact on organisations. The chapter also discusses how brands use current trends and events in their content marketing practices, thereby stimulating engagement. At the end of the chapter, a case study from MAN Truck & Bus showcases how social value can be embedded within a content marketing strategy.