MECHANICAL TURK: IS IT JUST ANOTHER CONVENIENCE SAMPLE?
Global Journal of Business Disciplines · 2018
The study explores the use of an innovative technique for data collection -Amazon Mechanical Turk.Three studies utilizing the Theory of Planned Behavior to assess population behavior were used to compare behavioral outcomes between Amazon Mechanical Turk and general and specified populations.Results show that Amazon Mechanical Turk is a viable and generalizable sampling technique when a general population sample is needed.However, when specific populations are desired Amazon Mechanical Turk might be suboptimal.