Hybrid Contrastive Constraints for Multi-Scenario Ad Ranking
Shanlei Mu, Penghui Wei, Wayne Xin Zhao, Shaoguo Liu, Liang Wang, Bo Zheng · 2023
Multi-scenario ad ranking aims at leveraging the data from multiple domains or channels for training a unified ranking model for improving the performance at each individual scenario. Although the research on this task has made important progress, it still lacks the consideration of cross-scenario relations, thus leading to limitation in learning capability and difficulty in interrelation modeling.