An auditory data analysis framework for tourism and hospitality research
Ying Wang, Qian Ruan, Yang Yang, Yiqi Qiu, Daohua Zhou · Current Issues in Tourism · 2023
Auditory data has become ubiquitous in tourism and hospitality, especially with digitalization. However, a lack of feasible frameworks for analysing auditory data creates barriers to tourism and hospitality research using auditory data. This study proposed a framework to address the methodological challenges of analysing auditory data in tourism and hospitality. The framework is applied in a digital audio interpretation setting to demonstrate its feasibility and the value of audio features. The proposed framework offers new directions for advancing tourism and hospitality research using unstructured auditory data in various contexts.