Product Testing Model on Prospective Users of Bliin Application
Ervina Islamiati, Susi Susanti Tindaon · Advances in Social Science, Education and Humanities Research/Advances in social science, education and humanities research · 2023
Many Businesses are declining because of COVID-19.One of the impacts of the PSBB is the closure of traditional markets in several areas.Seeing the problems that occur, people are afraid to make direct contact.PT.Digital Inovasi Bersama has issued a product in the form of an application called BLiin.Even though it has been running for one year, the BLiin application has not tested the products (applications) on consumers.With the problems that occur, the researchers are interested in further research to know how to implement the application in the field and create a product testing model.The research used a descriptive qualitative method with several informants as many as 30 people.The results of the study indicate that in the field this application is not yet widely known, 60% of consumers prefer to shop for their needs like vegetables, fruit, etc. at the store.90% of the respondents think they will only use the BLiin application when they need to, so consumers are at the stage of being interested and not yet wanting to use the application.When they are going to launch an application, they should do product testing on their market research, not just make comparisons with other applications.Therefore, for the launch of other applications or products, the BLiin team can use the test model that the author has compiled to find out how the interest and usability of the application will be in the future, not only from the phenomena that occur.