Research on the Evaluation Model of Mobile Application
Fengyang Liu, Honglei Xu, Zhaoxi Wang · Atlantis Highlights in Computer Sciences/Atlantis highlights in computer sciences · 2023
With the development of mobile Internet and the peak of user growth, mobile application development has shifted from brutal expansion to refined operation.In order to better adapt to mobile application development and user needs, this paper constructs a comprehensive product development evaluation system model from the perspective of product and operation based on existing research.The model comprehensively considers the influencing factors such as operational capability, competitiveness, product usability, and determines the weight of the indicators by combining qualitative and quantitative methods.On the basis of model construction, empirical research is conducted on video applications, iQiyi, Youku, Tencent video and Migu, to analyze their development level, diagnose problems and put forward suggestions.