Web metrics
Nigel Bradley · Oxford University Press eBooks · 2013
This chapter looks at web metrics. It incorporates the two topics of web analytics and social media monitoring. It begins with an introduction of the topics and distinguishes between the two approaches. It also examines their purpose, population, procedure, and some aspects related to publication. It also provides practical help in using some of the principles of web metrics, whether it is to enrich academic projects or application to active companies and brands.