Generative AI
Stefan Feuerriegel, Jochen Hartmann, Christian Janiesch, Patrick Zschech · Business & Information Systems Engineering · 2023
Tom Freston is credited with saying “Innovation is taking two things that exist and putting them together in a new way”. For a long time in history, it has been the prevailing assumption that artistic, creative tasks such as writing poems, creating software, designing fashion, and composing songs could only be performed by humans. This assumption has changed drastically with recent advances in artificial intelligence (AI) that can generate new content in ways that cannot be distinguished anymore from human craftsmanship.