The Value and Usage of Augmented Reality in Digital Marketing to Improve Consumer Satisfaction and Help with Consumer Decisions in the Tourism Industry
Ting-Yu Tsao · Advances in Economics Management and Political Sciences · 2023
Augmented reality (AR) is increasingly utilized in the tourism industry as a medium for marketing, information, and experience. Only a limited number and areas have em-braced this innovative technology. This paper summarizes the current applications of Augmented Reality and speculates on future applications and where current usage of aug-mented Reality can be applied in the tourism industry. The paper's main purpose is to ana-lyze the value and usage of AR's qualities and potential as a business tool used in advertis-ing and marketing for the tourism industry to increase consumer satisfaction.