The influence of different visual cues of women's bags on consumers' attention
Yi-Ting Huang, Chi-Yuan Lin · 2023
E-commerce has become a major shopping channel for people in recent years, and women's bags are one of the most popular products in online stores. This study uses eye-tracking data to analyze the effects of the brightness of product images and the legibility of text within products on subjects' attention and visual tendency. The results showed that more visual attention was obtained when the brightness of the product photo was increased and placed on the right side. Harder-to-read fonts were placed on the left side to get more visual attention. Regardless of the visual presentation, when placed on the right side, a change on the original Z-shaped reading line was observed.