The Strategy Research of IP Image Design Based on Visual Context—Take “POP MART” as an Example
Ziming Song · Advances in Social Science, Education and Humanities Research/Advances in social science, education and humanities research · 2023
Objective: This paper takes POP MART as an example to explore the specific design strategy of IP image design in the visual context from the perspective of visual design.Method: Based on the analysis of pop mart's visual form and the basic principles of IP image design, this paper analyzes pop Mart from three aspects: instinct level, behavior level and reflection level.Results: Summarizes several design strategies and methods for reference in the visual form, functionality and extensibility of IP image, as well as the construction of emotional experience.Conclusion: The IP image design method based on visual context is applied in IP role design, which further clarifies the development direction of IP image in visual design and provides a certain reference value.