Utilizing Artificial Intelligence for Content Analysis in YouTube Webisodes
Samiksha Fouzdar Jain, Kamaljeet Kaur · 2023
The beauty industry is thriving and has experienced significant growth over time, with a focus on both physical and personality attributes for all genders. However, various media outlets have created unrealistic expectations for physical attributes. Social media plays a major role in content creation and dissemination, with YouTube being a popular user-generated platform that boasts over 467 million active users in India. Using YouTube's Artificial Intelligence, this study aims to analyze content that challenges conventional beauty standards. The study utilized NVivo 12 for qualitative data analysis of 30 videos created and uploaded by Indian content creators. The videos were analyzed thematically and textually using transcripts generated from the videos. This study explores the unconventional idea of beauty, regardless of gender, and how it impacts individual confidence. Additionally, it examines the meaning of “being beautiful” and how individuals are not only obsessed with a specific skin tone but also with a particular body type.